climateXchange Theory of Change - A New Roadmap For Engagement

How do you, as a content outlet, go from here to there?

Making change is difficult, particularly when that change is potentially moving your work into unfamiliar territory, and tackling subjects challenging to engage audiences with—such as climate change. 

This, cXc’s first Digest publication, explores the Theory of Change, and introduces a bespoke version delivered using three Ds: defining, deconstructing and developing a framework for editorial evolution. Using this process newsrooms can accurately chart the process of change and rationalise each decision with confidence and direction.