Culturally-framed climate journalism and climate action

The climate crisis affects us all, so reporting on it shouldn’t just be in stories about the climate. It should be part of our cultural narrative.

ClimateXchange is a groundbreaking global non-profit initiative enabling a new kind of content movement: cultural climate journalism. We believe that climate belongs at the heart of our culture; that as journalists, together, we can help make a difference to our audiences where they are at.

To test this rationale, we designed a research agenda that keeps us honest and presents us with rigorous evidence for developing and adjusting our approach. This pilot research project, conducted with researchers from the London School of Economics, aimed to provide proof of concept and a baseline for building the research design further – one that is reliable, valid, neutral, and generalisable.

You can read our full findings in the report which can be downloaded below.