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Building your roadmap for engagement

Helping newsrooms change the direction of their output to achieve impact that lasts, this report introduces the cXc 3D Theory of Change—a must-read for organisations wanting to up their game on climate content.

Authors:

Dr Carmen Nicoara cXc Impact Lead; Simon Ingram cXc Editor; Shereen Daver cXc Programme Director

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How do you, as a content outlet, go from here to there?

Making change is difficult, particularly when that change is potentially moving your work into unfamiliar territory, and tackling subjects challenging to engage audiences with—such as climate change. 

This, cXc’s first Digest publication, explores the Theory of Change, and introduces a bespoke version delivered using three Ds: defining, deconstructing and developing a framework for editorial evolution. Using this process newsrooms can accurately chart the process of change and rationalise each decision with confidence and direction.

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Building your roadmap for engagement

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