Story Spotlight

Building your roadmap for engagement

Helping newsrooms change the direction of their output to achieve impact that lasts, this report introduces the cXc 3D Theory of Change—a must-read for organisations wanting to up their game on climate content.


Dr Carmen Nicoara cXc Impact Lead; Simon Ingram cXc Editor; Shereen Daver cXc Programme Director

How do you, as a content outlet, go from here to there?

Making change is difficult, particularly when that change is potentially moving your work into unfamiliar territory, and tackling subjects challenging to engage audiences with—such as climate change. 

This, cXc’s first Digest publication, explores the Theory of Change, and introduces a bespoke version delivered using three Ds: defining, deconstructing and developing a framework for editorial evolution. Using this process newsrooms can accurately chart the process of change and rationalise each decision with confidence and direction.

Stay connected monthly newsletter

Please tell us what information you would like to receive from us. By ticking the box below you are giving your consent to us using your information for the purpose(s) specified.

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices.