July 16, 2024
Story Spotlight

Space Between: Audience Resonance and Creativity for Journalists

Live Fireside Chat July 16, 2024 0930 CEST / 0830 BST


Shereen Daver, cXc Programme Director


Jasmin Souesi, Communications and Media Manager, Climate Outreach | Lucy Stone, Founder, Climate Spring | Elisabetta Tola, CEO, formicablu

Audience: They really do matter. But how well do you know them?

Do they value what you write? Are you delivering what they need? Are they willing to pay for your work? Knowing your reader, understanding them, and learning to become audience-centric will ultimately deliver content that resonates.

When this is combined with a strong editorial commitment, audiences can become organic content ambassadors, sharing what newsrooms write because it speaks to them in a way they understand, in a format they use.

This panel will discuss ways to learn your audience, strategically develop standout stories, and marry creativity with integrity to appeal to a increasingly climate news-avoidant public. 

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