VIEW PLAY DRAG
Global
Audience
Webinars
July 16, 2024
Story Spotlight

Space Between: Audience Resonance and Creativity for Journalists

Live Fireside Chat July 16, 2024 0930 CEST / 0830 BST

MODERATOR

Shereen Daver, cXc Programme Director

Panel

Jasmin Souesi, Communications and Media Manager, Climate Outreach | Lucy Stone, Founder, Climate Spring | Elisabetta Tola, CEO, formicablu

Audience: They really do matter. But how well do you know them?

Do they value what you write? Are you delivering what they need? Are they willing to pay for your work? Knowing your reader, understanding them, and learning to become audience-centric will ultimately deliver content that resonates.

When this is combined with a strong editorial commitment, audiences can become organic content ambassadors, sharing what newsrooms write because it speaks to them in a way they understand, in a format they use.

This panel will discuss ways to learn your audience, strategically develop standout stories, and marry creativity with integrity to appeal to a increasingly climate news-avoidant public. 

Stay connected monthly newsletter

Please tell us what information you would like to receive from us. By ticking the box below you are giving your consent to us using your information for the purpose(s) specified.

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit https://syli.org.uk/privacy-policy/

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices.