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Originating in Japan, the wellbeing trend of ‘shinrin yoku,’ or forest bathing, is good for the body and mind—and business, if enough countries catch on. A story that offers a fusion of travel, health and sustainability that may make you change the way you look at trees.
Originals
Global
When was the last time you spent time in a forest—and why? This story offers a look at reasons why maybe everyone should give forest bathing a try, being as it is entwined with travel, sustainability, and wellbeing in ways not always obvious. A story with wide appeal, this brief look at a growing trend considers a different way any country can mobilise its arboreal heritage.
Travel is a deeply aspirational specialism within journalism, with engaging, positive editorial designed to broaden the horizons of its audience. Forest bathing, while ostensibly a travel experience, is also one deeply rooted—pun intended—in climate and ecosystem wellbeing.
By introducing forests in their natural state as being beneficial to both human health and the travel economy and, as a result, a more considered attitude towards the health of nature—climate-positive attitudes can begin to be fostered amongst audiences outside of specific climate stories.
This is an aesthetically aspirational story designed to be shared on social media, with an accompanying article and imagery suitable for any text-based editorial platform.
Story assets ranging from video, audio, images and copy are available to cXc members for global usage. If you are a member simply go to the contentXchange and search the story name. If you are interested in gaining access to these stories and more join us.
