Apr 11, 2024
Story Spotlight

Is carbon dioxide the wrong emission to cut?

CO2 may get the headlines, but another atmospheric gas traps many times more heat—and may have a more dramatic effect on global warming if we can cut down on it. The bad news is there’s a lot of it: but the good news is, it may be easier to reduce.


Headline real estate can influence the public’s perception dramatically. For instance, carbon dioxide emissions—whilst critical to address—aren’t the only emissions we should be taking note of. Or indeed, are necessarily the easiest to reduce. This story considers methane: a naturally occurring gas that is also a bi-product of human activities such as farming and waste.

Insight and Strategy

Framing this story as the answer to one of a series of ‘inconvenient questions’—which offer often unexpected insights to key topics around climate change—this suite of assets look into methane, its causes natural and artificial, and its potential to catalyse global warming. But critically, it also frames the story positively, as the gas will have an equally dramatic effect on the climate if reduced. Reducing emissions of methane could reverse climate change quicker, and we can all help in our own way. This gently educational and vibrant format helps increase climate literacy around an often talked about—but little understood—issue.


Story assets ranging from video, audio, images and copy are available to cXc members for global usage. If you are a member simply go to the contentXchange and search the story name. If you are interested in gaining access to these stories and more join us.


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